Virtual Product Launch
We were delighted to support our new client, Miele GB – Professional, with their biggest UK product launch in 15 years – a 2-day virtual event. Originally a physical event, we helped them adapt the event to a virtual one due to the Covid pandemic. This enabled the launch to go ahead and meet their important product launch deadline. The high-quality broadcasting styled events ensured the launch would stand out within their industry. Further enhancements to keep ongoing engagement throughout the show were provided by way of clear agenda viewing, speaker bios, free format question & answer functionality, regular polls, a fun quiz and quick expression emoticons to show sentiments.
The content can be either brought to the delegates live or on demand. We decided to broadcast the content live from the studio to increase audience interactivity. There was an added nice touch with all delegates being sent something to drink at the end of the product launch to celebrate success and enhance their experience further.
Virtual events are a very viable alternative until physical events can return providing limitless attendee numbers, as well as maximising the return on the investment by re-purposing the recorded content for use across multiple comms channels, post event.
“Thanks to everyone involved in the production of this! Delighted with the professionalism, slickness of the tech and support we received, plus a really lovely team to work with! Thanks all.”
Regional Product & Customer Segment Director (LMD) | North West Europe