An Immersive Experience Delivered by Parallel Blue Global Group

In February, Parallel Blue delivered a 2-day immersive conference for AON at the Grand Hotel Birmingham, transforming traditional breakout sessions into interactive/immersive experiences centred around the clients four global megatrends that are fundamentally reshaping global business, increasing volatility, and driving complexity for organisations.

Each of the megatrend themed rooms offered a unique immersive environment: a forest-inspired weather experience, a VR journey inside a shipping container to explore global trade, a retro-inspired technology space featuring an iconic 1980s TV wall showing the progression of technology, and a calming wellbeing room complete with deck chairs, lavender, and guided meditation for the guests to reflect on their understanding of mental health in the workplace.

Day 1 concluded with a three-course dinner in the Grand Ballroom, followed by a lively music quiz that brought delegates together for a fun end to the event.

This 2-day conference showcased how creative, multi-sensory experiences can create alternative practices to normal breakout sessions, elevating engagement, transporting delegates to different places and leave a lasting impression.