Parallel Blue Global successfully delivered a highly engaging Global Reseller Conference at the Hotel Puerta América in Madrid in September, bringing together 220 delegates from 36 countries. The event united channel partners, software experts and resellers from across the global network, creating a valuable platform for collaboration, knowledge sharing and relationship building.

The conference programme focused on the latest developments in CAD/CAM, production software and automation, alongside emerging trends shaping the future of manufacturing. With a particular focus on the wood, stone and composite industries, delegates participated in a combination of plenary presentations and breakout sessions, providing both high-level industry insight and opportunities to explore specialist topics in greater depth.

Networking and social experiences played a key role throughout the event. The conference began with a welcome drinks reception at SkyNith, where delegates enjoyed spectacular panoramic views across the Madrid skyline accompanied by a live DJ. The following evening, guests came together for a memorable Gala Award Dinner featuring fantastic entertainment from a percussionist and DJ. The celebrations culminated on the final evening with a relaxed BBQ on the hotel’s terrace, providing the perfect opportunity for delegates to unwind, connect and celebrate together.

The Hotel Puerta América was transformed into a fully branded event environment, with the conference identity brought to life throughout the venue. Floor and elevator vinyls, branded totems, Gobos, projectors, sponsor boards and LED bars created a striking and cohesive visual experience, while ensuring strong visibility for partners and sponsors across the event space.

The event successfully combined business, innovation, networking and entertainment, delivering an engaging experience for a truly international audience. Every aspect of the conference was designed to bring the global reseller community together, from the content and specialist sessions to the social programme and immersive branding. A professional videographer captured the event throughout, preserving the key moments, atmosphere and energy of a successful Global Reseller Conference in Madrid.