If you’re wondering why many businesses use a corporate events agency to help deliver their events, then read on to find out the answer!
Events can be complex and time-consuming so having the right agency in your corner will ensure you get the best outcomes for the most competitive price, without all the stresses and strains that planning and delivering an event can bring. Event agency partners play a vital part in the smooth delivery of all types of event activities; from small meetings to large conferences and a myriad of things in between, an event agency will help ensure that every event produces successful outcomes.
In this series of articles, we address the ‘why’ question we’re often asked and explore what you should be looking for in choosing an event partner such as Parallel Blue to help deliver your events.
In part 1 of this series, we will look at Expertise and Resource
Time and knowledge – two invaluable commodities for any business and ones that can sometimes be in short supply. Events can take up a lot of time and effort and are frequently planned alongside the organiser’s day job, resulting in work overload and in turn, the stress and time pressure this inevitably brings. So wouldn’t it be great if you could work with a partner who can provide you with both of these commodities whenever you need them?
Any corporate events agency partner you choose should ideally have many years of proven events experience across their team which will cover a host of varied event types. e.g. live, virtual and hybrid. Such experience means they have the knowledge to guide you to working with the best venues and suppliers both in the UK and across the globe. This extensive network of contacts saves your valuable time searching for the most suitable providers of the services you require and, the agency can often secure these services at a better price than the open market using their buying power and existing relationships.
The agency’s experience can also help you negotiate any potential pitfalls in the planning process by applying their expertise, taking the worry out of ensuring all bases are covered and that the event itself is delivered smoothly and professionally.
Every event is different, so it is essential that the right level of diligence is taken, whether it is a meeting for 20 or a conference for 2000. Your corporate event agency partner will ensure the greatest level of care and attention is applied using their tried and tested processes and expertise to ensure your event is a success.
Naturally, flexibility and nimbleness are key attributes for any event partner – all seasoned event organisers know that plans can change many times in the lead-up to the event so a ‘can-do’ attitude coupled with quick responses and actions can mitigate the challenges that such changes could possibly bring.
Finally, your agency partner should always help give you focus on the, sometimes neglected, post-event stage. This stage should always be considered during the planning stages to ensure you maximise the return on your investment. Things like seeking event feedback in a creative manner, how you can continue to engage with your delegates after the event, and how the assets being created can be repurposed and distributed after the event to both attendees and those who could not be there so that you enable the greatest reach, are just some examples of post-event activities that should be actioned.
To find out more about how Parallel Blue could help you with your next event, please give us a call on 01453 887766 or drop us a line at
For a full list of our services feel free to browse our website, or to discuss further why use a corporate events agency please get in touch.
This article is the first in a series of articles looking at Why use a corporate events agency.
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